Michael Walmsley is a freelance web designer, search engine optimisation, social media and online marketing consultant based in Blackburn, Lancashire. He has been online since 1994 and built his first commercial website back in 1998. The web has changed a lot since then and will continue to change in the future. To survive in today’s tough economic climate your business needs a website that enhances your business objectives by being a driver of traffic and sales.
Companies often employ three types of people while trying to improve their online presence. First they hire a web designer who builds a beautiful website but six months later they are still not getting any traffic to it. At this point they then hire a search engine optimisation (SEO) specialist to try to get the website to rank more highly on search engines. The SEO specialist will make various recommendations and the web designer will then charge more money to implement these changes. Finally the company will hire a social media consultant because “everybody needs to be on social media”.
The other option is to hire somebody who can provide all of these services at a competitive rate. Michael Walmsley is that person
To operate a successful website you need more than just a pretty design. It needs to be quick to load and also needs to be built with your customers and search engines in mind. Your website needs to display properly on a variety of devices including desktop, tablet and mobile. This is called Responsive Web Design and all of Michael’s websites are designed to render well on a variety of devices. Michael Walmsley considers many factors when designing websites to strike that balance between being visually pleasing and yet still be easy to use and rank well on search engines.
Search Engine Optimisation
Search engine optimisation (SEO) involves a series of techniques that help a website to rank highly on search engines such as Google, Bing and Yahoo. There are both on-page and off-page optimisation techniques that need to be blended to help ensure that your website will be positioned well on search engines but still provide compelling content for your users. Michael Walmsley has been optimising websites for search engines for over four years and can advise you on how you can boost your websites rankings.
Social Media Consultant
Social Media has changed the way many of us live our lives and is also changing the way that businesses operate. Social Media gives your business the opportunity to engage with your customers in a way that has been previously impossible to achieve. Social Media can change the relationships that you have with both potential clients and your client base enabling you to monitor what people are saying about your brand and help you to change customers into your brand ambassadors. It takes more than simply being on social media to be able to leverage success from it. Michael Walmsley can show you how your business can gain the most value out of social networks such as Facebook, Twitter, Linked In, Pinterest, Google+, You Tube and Instagram.
Online Marketing for your company can be something as simple as having a newsletter that enables your business to keep in touch with your customers or mounting a Pay Per Click (PPC) campaign on a search engine or social network such as Facebook. Michael Walmsley has run online marketing campaigns for a variety of companies. He can help drive new leads to your website and also show you ways that you can convert more leads into sales.
In a world where businesses need to respond quickly to change you need to know that your digital media is current, relevant and engaging. Michael Walmsley can help to improve your online strategy by designing a responsive website, carrying out search engine optimisation for your website, creating a social media strategy for your organisation or by helping your company’s online marketing efforts be more successful. To find out more call Michael Walmsley on 0800 779 7829 or complete the form at the bottom of the page.